As the new breed of worksite wellness programs continue to
better integrate within company cultures their value to the bottom-line is so
much more than the classic ROI expectations.
Senior and middle managers of these programs have added VOI or value of
investment to their arsenal of evaluation tools. ROI would be included in a VOI dashboard, but
the VOI dashboard goes way beyond just equating dollars invested to the return
on investment. VOI converts the benefits
of being “well” into benefits that move companies from “good to great”, and
individuals to “being the best they can be”.
At MD Anderson, tailored programs for diabetics translate into
individuals that have the energy to be the best they can be at work, and still
have the energy to have a life after work.
VOI looks way beyond the money and into the soul or cultural variables
that make a company great. Has your
company moved beyond ROI? Why not?
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